The publicity bandwagon is creaking into gear and look, there's me running behind it trying to attract its attention so it'll stop and pick me up.
This afternoon I shall be droning on about myself on Sean Moncrieff's show on Newstalk from 2pm, and tomorrow morning I shall be up with the lark and the burglar alarm from that house where they've gone on holiday and the alarm's been going all night to show my pasty, whiskery face on Ireland AM on TV3 some time just after 7am. Yes, 7am.
After that, if I'm not a sleep-deprived zombie, I shall be on Phantom FM at around 3 o'clock and then of course it's launch time at the Gutter Bookshop in Temple Bar at 6.30, then afterwards in the Stag's Head where we've reserved the upstairs bar from 8pm to make me feel extra important.
Then on Thursday - note how the publicity dept have allowed me the whole of Wednesday to recover from the night before - I'm on Ray Darcy's show on Today FM.
Cor, eh? Cor!
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